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Rhetoric is using knowledge and information that is true or untrue to persuade and audience. From the videos, transgressions are rhetoric because they are "unanswered", they go against the norm and make people change their minds or not change their minds therefore producing knowledge. Transgressions are anything out of the norm, it can be personal or social norms that are conflicted. In a personal sense, a transgression of not playing on your computer for a day could be a transgression. Socially, a transgression could be coming out or screaming in a library, people just don't do it.